There are 20 million people in the U.S. who live or rent mobile homes during the year. The U.S. population is more than 330,000,000 people. That is 6% of the population uses this format to live or travel. Jamaica has about 5 million tourists and 3 million locals. The motorhome market is new, so we consider its potential as 50% of the U.S. market share of 3%, 240,000 people a year can use a motorhome.
We want to take 5% of the potential motorhome market in the first year. That's 12,000 people a year or 32 people a day. At 70% utilization it is 23 people. We need 6-10 motorhomes to meet that need. This corresponds to the original plan - to organize a motorhome glamping of 10 motorhomes.